Much like leading a small business to success, “it sounds tragically unromantic, [but] you have to work at dating”.An entrepreneurial approach “helps you get through the tougher, more disappointing times...it’s important to feel a sense of excitement and have positive energy around the process”.
Overcoming challenges is a key lesson to be taken from business.
It is also why Steinberg suggests applying entrepreneurial resolve, rationality and perseverance to our dating lives.
For business-ownership and romance to exist together, compatibility of character and lifestyle are hugely important.
Like hiring a new employee or finding a new partner, a new relationship should be with somebody sharing similar goals and be highly attuned to the entrepreneurial lifestyle.
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