Anyone could support the cause by spreading the word via #cardsagainstdomesticviolence or by purchasing a card to raise money for programs offered by Domestic Violence NSW. Everything about Emporium Melbourne is reimagined, including the launch of their latest A/W15 campaign.
In this body of work we watch a model transition in true Emporium Melbourne style, from the ordinary to the extraordinary, reimagining herself in each of the season’s latest trends.
We began by creating Nike SHE RUNS, a social-platform that united these women into one community.
We then asked them about the obstacles they faced as runners. With Nike’s support, women banded together to form night run clubs across the country.
A lack of data in this day and age can lead to some pretty uncomfortable situations.
Like getting lost without Google maps, or stranded without Uber.
Together with four of Australia’s top female typographers, we created a series of beautifully hand lettered Valentine’s Day cards.