After seeing each trait, subjects would indicate whether that trait also described them.The first trait had a negative amplifying effect, the scientists found.The researchers suggest that inflated expectations can lead to major disappointments when daters meet in person. The Rules of Attraction in the Game of Love Love is More Powerful than Sex Men and Women Really Do Think Differently Loss of Loved One Really Can Cause Broken Heart Altruistic Love Related to Happier Marriages Why Some Old Lovers Look Alike Fantasies vanishing with knowledge is a process that hits women harder than men, said Michael Norton of Harvard Business School and one of the study's authors.
In the second reinforcing experiment, scientists surveyed two groups of online daters.
Subjects in one group answered questions about an upcoming date.
If subjects said the first trait failed to describe them, they were more likely to say the same of subsequent traits presented to them.
The opposite was found if the first trait got a positive score.
And as soon as I find that one thing, then things start to cascade so everything else I learn about you suddenly now feels like more evidence that we are dissimilar and we don’t get along,” Norton said.